In my opinion, one’s success is directly related to his/her expectations. At least on a personal level. In regards to my Amazon KDP Select experiment, I set my expectations based on advice from other indie writers—from their blog posts and from the discussion threads at websites like Goodreads and AgentQuery. I learned that, with no promotion, the average number of downloads an author should expect from her free day is around 400. With promotion, on the other hand, the number of downloads might reach the thousands, or tens of thousands—although those results are typical of nonfiction books, erotica and romance novels.
I left no stone unturned in promoting my free days. (Pardon the cliche) I posted advertisements, both free and paid, on every free-book-promoting website available. I spent the day Saturday Tweeting and Facebooking. I even sent direct messages to Goodreaders who had placed Saving Ben on their to-read shelves. Chicken that I am, I was too afraid to check my number of downloads on Saturday. But after Freebooksy blasted a beautiful Saving Ben post to their nearly 74,000 Facebook followers and my number of Facebook likes started to climb, I felt the first seeds of hope. Not enough to give me the confidence to check my numbers, mind you. When I finally got up the nerve early Sunday morning, I discovered I was #45 in Amazon’s Top 100 Free list with 3,600 plus downloads. Did you hear my squeals of delight?
I continued to monitor my numbers throughout the day on Sunday. Things were slow until late afternoon when my number of downloads began to increase and I moved to #35 on the Top Free List. I checked for the last time before going to bed around nine o’clock. Although the rate of downloads was close to 100 per hour, my position on the Free List was falling. I finished up where I started, at #45. I increased my Facebook fan page likes from 69 to 135. The number of people wanting to-read Saving Ben on Goodreads grew from 73 to 136. I am thrilled.
There are certain things I now know for sure. Facebook and Twitter are the places to be. Not only did my paid advertisements yield a positive return, my friends and blog readers and twitter followers helped promote Saving Ben in a magnanimous way. Even Angela McLaurin at The Indie Bookshelf shared a link to her nearly 2,300 followers. And of course my friend, Alison, at The Gracious Posse. A community of writers helping other writers.
Whether giving away 7000 downloads will bring about an increase in paid sales remains to be seen. But I accomplished my objective—spreading the word around the globe about Saving Ben. On the next time round, if I decide to use my remaining three free days, I will use these sources to promote.
- Freebooksy—great promotion on their website and on Facebook.
- Facebook—great exposure and you can budget your spending.
- Awesome Gang.com—nice job on their website and shared with 800 Facebook followers
- Indie Book of the Day—great feature on their website and cool Facebook post above
- Ebook Lister—listed and tweeted
- Ebooks Habit—listed on Saturday
- Digital Book End—gave me a great review on their website and tweeted
Many thanks to Chronicles’s write-a-thoners and all the other Chronicles’s followers who tweeted on behalf of Saving Ben. Our community rocks!
- @AmazonKindle—retweeted to 140,000 followers
- @Kindle_promo—retweeted to 77,000 followers
- @IndieKindle—retweeted to 9300 followers
- @eBookLister—retweeted to 4000 followers
- @epubcentral—retweeted to followers
- @digitalbookend—retweeted to 12,000 followers
- @FreeBookz1—tweeted to 33,000 followers
- @FrogenYozurt—retweeted to 9,000 followers
- @Freebooksy—mentioned to 3,700 followers
- @Theindieshelf—mentioned to 2,300 followers
(Disclaimer: this list may be incomplete. I apologize if I have missed anyone who supported me. Because the number of followers is constantly growing, this information is outdated from the minute I click post.)
Bargain e-book hunter—paid $5.00 for a promotion they never featured. (Admittedly, I may have missed it)
Book Goodies—When I didn’t see my paid advertisement on their website, I e-mailed them an inquiry. They sent back a link to my feature. HOWEVER, while my advertisement was featured, there was no way (at least that I could find and I spent a lot of time searching) to connect from their home page to the women’s fiction section.
Share your KDP Select or your social media experiences.